The New Entrepreneur’s Secret

The future of entrepreneurship has arrived. It’s no longer enough to start a business. It’s no longer enough to work long grueling hours to build a business. Reality television and social media have changed what consumers expect of a business, of a business owner. Marketing, sales and leadership are no longer separate entities for an entrepreneur. In order to be successful today, an entrepreneur MUST become an expert at blending these vital activities seamlessly in order to succeed today.

The new entrepreneur doesn’t hide behind their brand or their product. They are the face of and the spokesperson for their company. Not in that old canned way of being filmed while walking and talking about how great their company is. Not with the tired “save time and money” rhetoric spewed in sales pitches and on company websites or product brochures.

Today’s consumers want authenticity, they don’t just want value, they want to know the values of the company they do business with. They want to know what a company they do business with stands for, stands up for, believes in.

The new entrepreneur is adept at telling their story, sharing their struggles and the problems they set out to solve with their product and company. The new entrepreneur is willing to talk about their values and become a beacon of hope for their industry…and for the less fortunate.

There was a time when “fake it ‘til you make it” was expected. Not any longer. We are in an era of authenticity. Customers have more information at their fingertips than any other time in our lives. They want to be able to identify with our values they want more than to purchase a product. They want to feel like they belong.

The new entrepreneur gets that marketing, sales and leadership are separate disciplines but is weaving them together for a total customer experience.

The new entrepreneur isn’t selling a product or service, they are growing their businesses using 3 proven formulas.

Are you a New Entrepreneur?

Debbie Donaldson, Founder & CEO of b2bENTREPRENEUR.org

Learn the 3 formulas for Igniting Your Sales in my new eBook SALES FUEL. Download your free copy today at www.FreeSalesFuel.com

Gratitude Countdown to a New Year

It’s officially the 2nd week of December and within just 23 more days it will be a New Year. No amount of begging, pleading, wishing, hoping, marketing, sales or leadership can change the direction we are all headed. 2018 is ending and 2019 is on it’s way.
Some of the next 23 days will be filled with family fun…and maybe a little dreaded family drama. Some of those days will bring a moment of regret for hopes not realized this year or moments of hope for dreams of what’s to come in 2019.

It’s also that time of year for making lists, checking them twice and still forgetting some of the most important work of our lives. This is the part that always gets me. Worry about forgetting something or someone. Stress about whether I’ve done everything that needs to be done. Questioning and doubting if I’ve done enough to let the people in my life know just how much I care about them all year, not just at the holidays.
As I was thinking about all of this, I felt my heart beating a little faster and my body feeling a little warm, even though it’s cool. I felt anxiety creeping up on me – again. I suddenly felt the urge to jump up and do something…anything to calm my fear that I’m not doing enough, that I’m not enough.

Then I remembered something that helped me when I battled insomnia a few years ago. After I had tried all the typical things (a regular bedtime, quite, dark room, removing all the clutter from my bedroom – even the storage under the bed, no caffeine after 3 pm, light meal at dinner, not looking in a lighted screen like a computer, phone or television 30 minutes before bed), I was still tossing and turning instead of all the things that had gone wrong or could have gone better if only I’d….

Since I had that 30 minute window without electronic devices, I tried a few things. Meditation and reading didn’t quite work all the time. So I decided to write. I wrote down something or someone that impressed me that day. I ended up focusing on the things I was grateful for that day. It worked. It refocused my mind on the positive and that was calming enough to allow me to fall asleep.

So as I count down 2018, instead of stressing about all that could have been this year, each day I’ll focus on one thing that happened in 2018 that I am grateful for.

Follow my Grateful Today posts on my Facebook Page @DebbieDLive.

Today, I’m grateful for the people who create the fabulous technology that allows us to communicate so freely with each other.

Build the business and life you crave!
Debbie Donaldson

 

Breaking Trust

Do you consider yourself a trusting person, a trustworthy person? How do you decide when people approach you whether or not you can trust them?

I believe trust is something that we instinctively feel and give immediately or take away immediately. From that point trust has to be earned. If we’ve given trust to someone they have to continue to earn that trust through their actions, their words, their deeds, whether what they say matches or contradicts what they do.

What happens when someone isn’t trustworthy or does something that breaks that trust we’ve placed in them. Then what, how do they earn their way back?

This subject is so fresh for me this week. I made a mistake that could damage the trust people have in me. Being trusted is a badge of honor for me. I really want people to trust me, I want people to know that what I say is true and they can count on my word.

Last week while prerecording Wake Up to The New Rules of Business, my video talk show, I got excited when I was interviewing Virginia Cano from Rhythms Dance Studio and talking about celebrating our 100th episode at a party in their event center. I accidentally said attendance was free…and it’s not.

We record all the episodes for the week at the same time, so my enthusiastic, but false statement is in most of those prerecorded episodes. I had just learned Rhythms Dance Studio would provide their event space for free, I got so excited and said the event is free. A whole lot more goes into putting on a great event.

So I had to figure out what to do to regain the trust of people who go to the website b2bentrepreneur.org/wakeup100 where the invitation is and where you can RSVP for the event. I had to explain why the event is $30 and not free.

The moral of this story is when you do break the trust people have in you, even if it is a mistake. Just admit when you’ve made a mistake, when you screwed up, when you failed to communicate properly. I believe being candid in those moments helps rebuild that trust. So in this situation with the viewers that go to the website, they’ll see a video where I explain and apologize for my mistake. Hopefully that will help keep the bond of trust that I believe I have with them.

Where in your life have you potentially broken trust that needs repair?

Build the business and life you crave,

Debbie