The future of entrepreneurship has arrived. It’s no longer enough to start a business. It’s no longer enough to work long grueling hours to build a business. Reality television and social media have changed what consumers expect of a business, of a business owner. Marketing, sales and leadership are no longer separate entities for an entrepreneur. In order to be successful today, an entrepreneur MUST become an expert at blending these vital activities seamlessly in order to succeed today.
The new entrepreneur doesn’t hide behind their brand or their product. They are the face of and the spokesperson for their company. Not in that old canned way of being filmed while walking and talking about how great their company is. Not with the tired “save time and money” rhetoric spewed in sales pitches and on company websites or product brochures.
Today’s consumers want authenticity, they don’t just want value, they want to know the values of the company they do business with. They want to know what a company they do business with stands for, stands up for, believes in.
The new entrepreneur is adept at telling their story, sharing their struggles and the problems they set out to solve with their product and company. The new entrepreneur is willing to talk about their values and become a beacon of hope for their industry…and for the less fortunate.
There was a time when “fake it ‘til you make it” was expected. Not any longer. We are in an era of authenticity. Customers have more information at their fingertips than any other time in our lives. They want to be able to identify with our values they want more than to purchase a product. They want to feel like they belong.
The new entrepreneur gets that marketing, sales and leadership are separate disciplines but is weaving them together for a total customer experience.
The new entrepreneur isn’t selling a product or service, they are growing their businesses using 3 proven formulas.
Are you a New Entrepreneur?
Debbie Donaldson, Founder & CEO of b2bENTREPRENEUR.org
Learn the 3 formulas for Igniting Your Sales in my new eBook SALES FUEL. Download your free copy today at www.FreeSalesFuel.com
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